Challenge:
Increase boxed candy sales during the post-holiday period in the face of intensifying competition.

Result:
As a result of the campaign, Kalev’s boxed candy market share rose from 28% to 39% — and remained at the new level for a long time.

Strategy director/Copywriter: Magnus Lužkov
Creative director/Copywriter: Siim Nikopensius
Art director: Karen Poimu
Project lead: Getrin Reesar
Film production: Get Shot Films
Film diretor: Helen Takkin