Problem to solve:
With low-cost operators threatening its market share, Tallink Silja Line needed a brand-building campaign to reinforce its value in customers’ lives.

Solution:
Following extensive customer insight and data analysis, we developed a new brand positioning strategy for Tallink Silja Line: “The Nicest Way Together.” To bring this positioning to life in the most emotional way, we launched a 360° campaign.

Impact:
The 60-second campaign film was viewed to completion 2.8 million times without skipping.
“Sea Mode” became a PR success, winning Trademark of the Year by Estonian patent office. In Sweden, the campaign drove a 4× increase in brand consideration and a 3× increase in brand preference.

Creative Director: Anoorupa Bose
Creative Strategist: Magnus Lužkov
Art Director: Erin Lužkov
Art Director: Heigo Heinleht
Copywriter: Regina Rähn
Project Lead: Margaret Põldsaar
Production House: Get Shot Films
Director: Janar Aronija
Producer: Alis Raudsepp
Cinematographer: Martin Venela
Production Designer: Armin Kohlman
Brand Manager: Annika Lipstal
Photographer: Kalle Veesaar

Kuldmuna film craft: Silver
Trademark of the year by Estonian patent office
Tulimust brand category: Finalist