We all have one or even several loved ones for whom we serve as IT support, internet manager, tech expert, and Google representative. Annoying, isn't it? When creating Telia's Christmas campaign, we looked at the 2023 Estonian Human Development Report and noticed that most adults aged 50 and above, who have been reluctant to interfere with the younger generation and thereby digitally educate themselves, experienced increased feelings of loneliness and isolation. In simple terms: 'They are sad because they don't know how.' Together with Telia, we made this discovery into a personally resonant story and brought it to life with GetShotFilms. Thanks to Telia for the trust and to GetShotFilms for the dedication. Together, we made something quite special.

Awards:
- Golden Egg 2024: Silver, TV commercial

Creative director: Gunnar Hunt
Art director: Bruno Palmik
Art director: Kristjan Hinno
Copywriter: Kirke Metsa
Project lead: Susanna Eenma
Strategist: Magnus Lužkov
Technical: Tanel Vaher ja Kadri Siirak
Production: GetShotFilms
Director: Janar Aronija