Ööhaldjad is an organization committed to harm reduction and making nightlife safer for everyone. They needed a new logo and also a web page where they could introduce themselves and spread word around. The new logo had to integrate seamlessly into a variety of event posters and related visuals. We drew inspiration from Ööhaldjad themselves and their core values. The “hugging” “Ö” letters symbolize both nightlife and mutual care. For the brand typeface, we chose Sora, which means “sky” in Japanese. Inspired by the vast, starry night sky, it felt like the perfect reflection of Ööhaldjad’s mission and spirit.

Art Director: Karen Poimu
Web Designer: Rele Liiv
Creative Director: Lauri Tikerpe
Copywriter: Hele-Mai Viiksaar
Project Lead: Maicken Raska