One’s old is another’s new. Telia's device recycling campaign TV ad takes you on a journey through the "eyes" of a smartphone. The story, which at times takes a dramatic turn, ultimately has a happy ending.

Awards:
- Golden Egg 2025 – Silver, TV commercial

Creative Director: Gunnar Hunt
Art Director: Kristjan Hinno
Project Lead: Susanna Eenma (Virkus)

Production: Get Shot Films