The APRÈS-SEX T-shirt (French for “after-sex T-shirt”) was created to be given as a reward to a deserving partner after great sex. As the shirt travels from one legendary fucker to the next, each owner can scan the built-in “sex-tracker” chip inside the shirt to record their sex story and read the stories of others. This is how Optimist Creative transformed a simple T-shirt into playful wearable tech and built a growing community of APRÈS-SEX T-shirt owners, or as we like to call them – legendary fuckers!

Nominations:
- Golden Egg 2025 – Social media campaign category finalist
- Golden Egg 2025 – Branded content category finalist

Creative Director: Anoorupa Bose
Art director: Estookin Andreen
Project lead: Margaret Põldsaar
Project lead: Maicken-Ninel Raska
Creative Input: Mihail Burõhh
Social Media Specialist: Pipa Sauter
App Developer: Andreas Virkus