Kohe Coffee had a problem: €5 for 5 instant coffee sachets felt too expensive, even for gourmet coffee lovers.
So we redesigned the packaging to reveal the craft and science behind the product — right down to the molecular level.
The result? Kohe secured premium retail space across Estonia and internationally. And no customer asked again, “Why is it so expensive?”.

Creative Director: Anoorupa Bose
Art Director: Bruno Palmik
Photographer: Robert Berdan
Project Manager: Triin Ilves
Production: PrintLink

Package Design / Prepared Food - Silver @ NAPA 2021
Design & Craft / Package Design - Bronze @ Baltic Best 2021
Design & Craft / Package Design - Bronze @ Golden Egg 2022
Kuldmuna Photography - Gold Golden Egg 2022:
Kuldmuna bronze: Special Media Solution Gold Golden Egg 2022