Brand strategy, messages and visual facelift for outerwear brand HUPPA.

Color isn’t just seen — it’s felt. When we wear bright and expressive outerwear, we project warmth and positivity, not only lifting our own mood but also brightening the day for those around us. In the long, dark winters, where the world turns monochrome, HUPPA outerwear becomes more than just protection against the cold — it’s a source of energy and emotional uplift.

HUPPA – Mood made weatherproof

Strategy director/Copywriter: Magnus Lužkov
Art director: Estookin Andreen
Project lead: Vanessa Oks