The Kaskema family grows beautiful Estonian strawberries in the small village of Unipiha.
The strawberries were stunning, but the packaging did not do them justice.
To give Eesti Maasikas a box as beautiful as its berries, the entire visual identity was refreshed.
The inspiration came from the client’s warm spirit and, of course, the strawberries themselves.

Art Director: Karen Poimu
Designer: Tanel Vaher
Project Lead: Maicken Raska
Creative Director: Anti Jürgenstein