Problem:
The messaging and visual identity of the Estonian University of Life Sciences no longer reflected the true quality of its academic programs. The university decided to launch a tender to update its brand.

Solution:
As the winning entry of the competition, we proposed a new visual symbol, refreshed the colour palette and typography, and redesigned all key brand touchpoints in line with the updated identity.

Strategist/Creative Director: Magnus Lužkov
Copywriter: Hele-Mai Viiksaar
Art Director: Érin Lužkov, Rele Liiv
Project Lead: Margaret Põldsaar