How did we achieve CTRs 3× above industry norms in one of the most restricted catagories like Casino advertising? We used AI and data to test and optimise the creative idea, even before producing it!

Creative Director: Anoorupa Bose
Art Director: Karen Poimu
Designer: Estookin
Motion Designer: Tanel Vaher
Project Manager: Maicken Raska
Project Manager: Viktoria Pärn
Strategist: Andrei Maksimik
Digital Specialist: Annika Põldma
Digital Specialist: Marko Kivirand
Head of Marketing: Nicola Roberts
Digital Marketing Manager: Anastasija Belakova
Brand Manager: Jacqueline Järv
Director: Janar Aronija
Producer: Maiken Palm
Producer on set: Alis Raudsepp
DOP: Martin Venela
Stylist: Karolin Kuusik

Tulimust innovation category: Finalist