Problem to solve:
A community of alpha males who have driven gasoline or diesel cars all their lives was held back from buying the e-tron by the misconception that an electric car is weak.

Solution:
To prove the strength of the e-tron, we carried out a real field test by building a custom plough and using it to carve a beautiful Audi logo into a field.

Impact:
The video gained over 300,000 views within a month, which was enough to sell all the cars that had been ordered for stock.

Creative director: Agnus Laane
Project manager: Mari-Anna Miller
Copywriter: Paula-Stina Tasane
Film production: Get Shot Films / Andžei Matsukevitš