Problem to solve:
Estonian food and beverage sector needed a clever campaign to get noticed in South-Koreas demanding market.

Solution:
To create buzz, we collaborated with a popular local food influencer and invited people in Seoul to guess the origin of various Estonian foods and drinks based solely on taste, with a chance to win 1,000,000 won (approximately 600 euros).

Impact:
Our video on Chambo's Youtube channel gained 3,6 million views. We exceeded our goal with the landing page visits 7,5x.

Awards:
- Golden Egg 2025 – Silver, Influencer Marketing

Creative Director: Magnus Lužkov
Production: Hele-Mai Viiksaar, Teele-Riin Kodar
Producer: Teele-Riin Kodar
Project Manager: Regina Rähn
Design: Karen Poimu
Content creator: Chris Hambarsoomian
Digital strategy: Veiko Paalandi
Digital specialist: Johanna Lamp
Landing page: Andrei Maksimik