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In Estonia, the legal age of sexual consent was only 14. All previous attempts to change the law had failed. So we launched a guerilla campaign to make our country realise why 14 is not ok. The campaign went on to chage the law. The campaign also went on to win the first Cannes Lion for the Republic of Estonia, aloing with 3 Cannes Lions nominations.

Creative Director: Anoorupa Bose
Art Director: Bruno Palmik
PR Specialist: Cäthly Oja
PR Assistant: Sandra Audova
Creative Director: Siim Nikopensius
PR Strategist: Triin Adamson
Social Media Specialist: Marko Kivirand
Art Director: Heigo Heinleht
Project Manager: Maris Teder, Susanna Eenma
Photographer: Kristjan Taal

Cannes Lions: 1 Bronze + 3 Nominations
Art Directors´ Club Europe: 2 Silvers + 1 Bronze + 3 Nominations
Eurobest: 2 Golds + 1 Bronze + 4 Nominations
NetworkOne: Grand Prix
Red apple: 2 Golds + 2 Silvers + 2 Bronzes + 7 Nominations
Epica: 1 Silver + 3 Shortlists
Clio: 3 Bronzes
Indie Awards: 1 Gold + 1 Nomination
Baltic Best: 7 Golds + 3 Bronzes + 12 nominations
Kuldmuna: 6 Golds + 3 Silver + 6 Bronzes
Golden Drum: 2 Bronzes + 5 Nominations
Marketing Act of the Year 2021: Grand Prix
Digitegu: Grand prix + 3 Golds
Clio Health: 2 Silvers
EPRA Communication: 2 x Grand Prix + 2 Wins
Kuldmuna Client of the Year award

Artboard 1.png
Image by Pawel Czerwinski

2021

14 is not OK

Estonian Sexual Health Association

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